Who are the founders
Achillea Beauty’s founders are Andreea and Laricea. They are both millennials and were born in Romania. Whilst Andreea is still living there Laricea moved to London 15 years ago.
Andreea is a biotechnology engineer, with more than 10 years of experience in the field. Nowadays she gets to enjoy life in the countryside and lets herself get inspired by wildlife and flora around the beautiful area she lives in. At the same time she is crafting beautiful cosmetic products inspired by nature and clean beauty. When she is not busy in her laboratory, Andreea is reading, getting her hands dirty while attempting to work in the garden and hiking.
Laricea is a marketing strategist with a career spanning over 15 years, who is also very passionate about beauty and exercise. She is very passionate about diving, skiing, travelling and reading. Being the author of a book on brand purpose called “A brand’s purpose…Less Unicorn, more zebra?”, she wanted to make a difference in the world and create a brand that has a clear purpose and gives back.
Their passion for the environment, all things natural and beautiful, but also and their interest in sport and being active brought Laricea and Andreea together for a greater cause.
The legend of
Achillea
The AHA moment came back in 2018 during a boxing class when Laricea’s face was crying for “a drink”. Being super passionate about face care, she was longing for a product that works as hard as she does during exercise time. A formula that celebrates physical activity (no matter what that is!), sweat, heart beats, but also the environment and ultimately the oxygen that fuels all sports.
Story of our name
Achillea
We use yarrow in all our products due to its extraordinary properties (anti inflammatory, antimicrobial, moisturizing, soothing, purifying and anti-aging) – it’s like a magic wand in the ingredients’ world. It is also a local Romanian plant, found in abundance that attracts hundreds of pollinators and butterflies and it’s also an amazing benefactor for increasing soils’ nutrients and acting as a fertilizer for trees. Its Romanian nickname is the mouse’s tail due to its resemblance to the little rodent’s back end.