Who are the founders
Achillea Beauty’s founders are Andreea and Laricea. They are both millennials and were born in Romania. Whilst Andreea is still living there Laricea moved to London 15 years ago.
Andreea is a biotechnology engineer, with more than 10 years of experience in the field. Nowadays she gets to enjoy life in the countryside and lets herself get inspired by wildlife and flora around the beautiful area she lives in. At the same time she is crafting beautiful cosmetic products inspired by nature and clean beauty. When she is not busy in her laboratory, Andreea is reading, getting her hands dirty while attempting to work in the garden and hiking.
Laricea is a marketing strategist with a career spanning over 15 years, who is also very passionate about beauty and exercise. She is very passionate about diving, skiing, travelling and reading. Being the author of a book on brand purpose called “A brand’s purpose…Less Unicorn, more zebra?”, she wanted to make a difference in the world and create a brand that has a clear purpose and gives back.
Their passion for the environment, all things natural and beautiful, but also and their interest in sport and being active brought Laricea and Andreea together for a greater cause.
The legend of
Achillea
The AHA moment came back in 2018 during a boxing class when Laricea’s face was crying for “a drink”. Being super passionate about face care, she was longing for a product that works as hard as she does during exercise time. A formula that celebrates physical activity (no matter what that is!), sweat, heart beats, but also the environment and ultimately the oxygen that fuels all sports.
Story of our name
Achillea
We use yarrow in all our products due to its extraordinary properties (anti inflammatory, antimicrobial, moisturizing, soothing, purifying and anti-aging) – it’s like a magic wand in the ingredients’ world. It is also a local Romanian plant, found in abundance that attracts hundreds of pollinators and butterflies and it’s also an amazing benefactor for increasing soils’ nutrients and acting as a fertilizer for trees. Its Romanian nickname is the mouse’s tail due to its resemblance to the little rodent’s back end.
Why Us
To enhance beauty through active lifestyle triggered products that are socially beneficial and support the environment
Our Purpose
We were born for a clear purpose: to protect and support the oxygen giving plants in order to leverage their most precious gift – oxygen, as it fuels exercise and an active lifestyle. Our relationship with the environment is similar to a song: the causes we believe in and fight for are the song’s notes and our brand is the space between the notes. If you look only at the notes, or just at the spaces, they don’t mean anything. Whereas, the spaces and notes combined form a song and rely on each other for a perfect togetherness.
We created this brand for two reasons: to support oxygen creation by protecting trees and seagrass/plants and to promote an active lifestyle which not only relies on oxygen but it’s also vital for the activation of our products. Without oxygen and exercise our brand cannot come to life.
Our Mission
To create socially responsible and ecologically friendly beauty products that are triggered by an active lifestyle and promote it
To inspire active lifestyle by enhancing beauty through honest, natural ingredients that support the environment
To enhance beauty through active lifestyle triggered products that are socially beneficial and support the environment
Our Vision
Make a difference in the Athleisure space through highly ethical products that will measurably and impactfully change consumers’ lives.
We’re here to awaken the potential of an active world fueled by clean air. A world with healthier people and sustainable oxygen giving environments.
Our Values
- Integrity and respect for the environment
- Clean ingredients that support local flora and fauna
- 100% recycled and recycling packaging
- Supporting a healthy, active lifestyle
- No-animal testing
- Honest and transparent supply chain
- High-performance formulas that don’t compromise on ethics
Our Value Proposition
We are pushing the boundaries of athletics by boosting active women’s beauty regime through exercise triggered skincare that is also supporting social and environmental causes.
We help active women boost their beauty regime.
We are pushing the boundaries of athletics by boosting active women’s beauty regime through skincare triggered by their exercise that is also supporting social and environmental causes.
We are merging beauty, science and athletics by boosting active people’s face care regime through exercise triggered skincare that is also championing environmental causes.
Cause At Heart We’re Supporting
Tree planting charity in UK and RO – Forests without frontiers.
forestswithoutfrontiers.org
