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About Us

To enhance beauty through active lifestyle triggered products that are socially beneficial and support the environment
ACHILEEA

Story of our name

Story and insight behind the name: We use yarrow in all our products due to its extraordinary properties (anti inflammatory, antimicrobial, moisturizing, soothing, purifying and anti-aging) – it’s like a magic wand in the ingredients’ world. It is also a local Romanian plant, found in abundance that attracts hundreds of pollinators and butterflies and it’s also an amazing benefactor for increasing soils’ nutrients and acting as a fertilizer for trees. Its Romanian nickname is the mouse’s tail due to its resemblance to the little rodent’s back end.

Our Purpose

We were born for a clear purpose: to protect and support the oxygen giving plants in order to leverage their most precious gift - oxygen, as it fuels exercise and an active lifestyle. Our relationship with the environment and local communities is similar to a song: these causes we believe in and fight for are the song's notes and our brand is the space between the notes. If you look only at the notes, or just at the spaces, they don't mean anything. Whereas, the spaces and notes combined form a song and rely on each other for a perfect togetherness.

Our mission

To enhance beauty through active lifestyle triggered products that are socially beneficial and support the environment

Our vision

Make a difference in the Athleisure space through highly ethical products that will measurably and impactful change consumers' lives.

Our Values

Integrity and respect for the environment; Clean ingredients that support local flora and fauna; 100% compostable packaging; Ethical treatment for employees and support for local communities; Supporting a healthy, active lifestyle; Continous product development and no-animal testing; Honest and transparent supply chain; High-performance formulas that don't comprise on ethics

Our value proposition

We are pushing the boundaries of athletics by boosting active women's beauty regime through exercise triggered skincare that is also supporting social and environmental causes.

Cause at heart we’re supporting

Tree planting charities in UK and RO - Forests without frontiers