Our Purpose

We were born for a clear purpose: to protect and support the oxygen giving plants in order to leverage their most precious gift – oxygen, as it fuels exercise and an active lifestyle. Our relationship with the environment is similar to a song: the causes we believe in and fight for are the song’s notes and our brand is the space between the notes. If you look only at the notes, or just at the spaces, they don’t mean anything. Whereas, the spaces and notes combined form a song and rely on each other for a perfect togetherness.

We created this brand for two reasons: to support oxygen creation by protecting trees and seagrass/plants and to promote an active lifestyle which not only relies on oxygen but it’s also vital for the activation of our products. Without oxygen and exercise our brand cannot come to life.

Our Mission

To create socially responsible and ecologically friendly beauty products that are triggered by an active lifestyle and promote it

To inspire active lifestyle by enhancing beauty through honest, natural ingredients that support the environment

To enhance beauty through active lifestyle triggered products that are socially beneficial and support the environment

Our Vision

Make a difference in the Athleisure space through highly ethical products that will measurably and impactfully change consumers’ lives.

We’re here to awaken the potential of an active world fueled by clean air. A world with healthier people and sustainable oxygen giving environments.

Our Values

• Integrity and respect for the environment
• Clean ingredients that support local flora and fauna
• 100% recycled and recycling packaging
• Supporting a healthy, active lifestyle
• No-animal testing
• Honest and transparent supply chain
• High-performance formulas that don’t compromise on ethics

Our Value Proposition

We are pushing the boundaries of athletics by boosting active women’s beauty regime through exercise triggered skincare that is also supporting social and environmental causes.

We help active women boost their beauty regime.

We are pushing the boundaries of athletics by boosting active women’s beauty regime through skincare triggered by their exercise that is also supporting social and environmental causes.

We are merging beauty, science and athletics by boosting active people’s face care regime through exercise triggered skincare that is also championing environmental causes.

Cause At Heart We’re Supporting

Tree planting charity in UK and RO – Forests without frontiers.
forestswithoutfrontiers.org