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 A natural humectant, preserves the elasticity and the firmness of the skin, with its moisture retention properties, gives skin a softer feel, and more youthful appearance. Is one of the best natural moisturizing components used in cosmetics. Hyaluronic acids with different molecular weights can be used simultaneously in the same cosmetic formulation for synergistic effects.

Natural beta-hydroxy acid ( Willow Bark Extract ) known for its antimicrobial properties, useful for problem skin, enhances skin cell turnover by promoting exfoliation, smoothing effect with reduction of fine lines and wrinkles. Properties – ideal for reducing inflammation and associated redness, acts as an efficacious antimicrobial agent, ideal for creating a smooth skin and a more youthful-looking, found to have an anti-inflammatory effect, exfoliates, increases cellular renewal, enhances cell turnover, treats problem skin non-irritating and non-sensitizing, smoothing effect with reduction of fine lines and wrinkles, offers natural preservation

Rich in antioxidant polyphenols and tanins, has toning, anti-aging, free radical scavenging, cell regenerative and protective properties. Properties – antioxidant, anti-inflammatory, shows excellent free radical scavenging properties, anti-aging, firming, toning, enlighten tired skin, improves skin complexion

A Polyhydroxy acid (PHA) considered a next generation hydroxy acid. Used in cosmetic formulations as a delicate exfoliator, antioxidant and antiwrinkle ingredient. Can be found in its natural state in honey, royal jelly, fruit juices, and various fermented products. Properties – moisturizer, antioxidant, anti-inflammatory, antimicrobial, anti-acne, gentle acidifier, pH adjuster, and chelating agent, delicate exfoliator for skin, non-irritating, suitable for all skin types, including dry and sensitive skin, smooth skin texture, combat signs of aging

Immediate skin tensor with long-lasting effect. Moisturizer, film forming & anti-pollution. It is an innovative active ingredient with a marked filmogenic and tightening effect, as shown at in-vivo efficacy studies. this purified fraction of polysaccharides extracted from Quinoa seeds is a 100% natural tensor ingredient, with a remarkable filmogenic and tightening effect as shown at clinical efficacy studies. Its 3D structure perfectly fits with the skin´s surface forming a cohesive and continuous biological film.This strong film, with lifting effect, smoothes the cutaneous surface, giving the skin a firmer, and radiant appearance. In an in-vivo test, we´ve seen positive results (lifting effect, wrinkles depth, skin roughness, crow´s feet area) with just 0.5% concentration.

Blood circulation improvement.

Anti-inflammatory and veno-tonic activity.

Anti-inflammatory effect.

Calming, decongestive and soothing. Rich in mucilages, polysaccharides, and tannis, it provides moisturizing and soothing care for the skin, with anti-inflammatory, anti-irritant, astringent, and anti-dehydration properties.

Anti-edema.

Antioxidant, decongestive, anti-inflammatory properties.

Is a purified extract of organic alpine rose leaves, which rejuvenates the skin through the novel anti-aging concept of senolytics.

Is mainly known for its decongesting and soothing effect on tired, swollen or irritated eyes. However, its soothing action also relieves and attenuates minor cutaneous irritations by regenerating the skin. Its astringent action helps regulate sebum secretion and adds radiance to the complexion.

Camomile is a carminative, healing tonic, anti-inflammatory. It is used in facial steams to reduce puffiness and cleanse the pores of impurities. Intended cosmetic effects in cosmetic products: soothing, anti itching, refreshing, purifying, hair bleaching, possibly antiseptic. It is also a popular ingredient in topical health and beauty products for its soothing and anti-inflammatory effects on skin.

Rich in vitamin B1, B2, vitamin C, vitamin A, vitamin E, antocyanins, carbohydrates, natural sugars, polyunsaturated fat, mineral salts, fat, phosphorus, calcium, iron, fibers, thiamine, niacin 3 . Powerful anti-oxidant which improves coordination, memory and eyesight. Fights cholesterol and free-radicals, rejuvenating, smoothing, astringent. The antioxidant capacity is nearly complete at a concentration of 0.05%

It has been used to reduce swellings. Green tea contains anti-oxidants, in cosmetic products could be usage as tonic,astringent, flavoring, protectant, emollient, moisturizing, conditioner.

Proanthocyanidins are known for their excellent soothing and antioxidant properties. In vitro tests have confirmed antioxidant capacity and significant soothing activity

Has tonic, refreshing, moisturizing, anti-inflammatory and anti-microbial effects, stimulant, dermo purifying, anti-microbial, anti-inflammatory and soothing Effects.

Is the only 7-carbon 1,2-alkanediol multifunctional on the cosmetic market. It’s a 100% bio-based colorless and nearly odorless liquid that combines water solubility with performance. A unique ingredient with unique properties. Sourced from sustainable castor bean plant, its suitable for green formulations or can help increase the naturality index of traditional formulations. It can enhance antioxidants, help solubilize organic UV filters, reduce malodor, modulate sebum, regulate viscosity, and enhance product protection.It participates effectively in sebum reduction and strongly empowers antioxidants and helps reduce the Reactive Oxygen Species (ROS) levels by up to 88%.

Is a biologically active tripeptide that has been developed to reactivate the natural desquamation process of the skin. The biomimetic tripeptide is both designed and vectorized to target the outermost stratum corneum where desquamation takes place. And it is here that PerfectionPeptide P3 specifically breaks the bonds between dead cells at the surface of the skin. It has a natural peeling effect and can therefore prevent the appearance of imperfections, irregularities and signs of aging.

Stem cells extract – Protects longevity of skin stem cells, Increases the vitality of skin stem cells, Combats chronological aging, Increases the regenerative potential of the skin, Improves both wrinkles and skin firmness in the eye contour area

Our Ingredients

Wilderness is our most precious possession and it comes in an astonishing variety of species with over 370,000 flowering plants and almost 400,000 vascular plants. However 40% of these precious organisms are threatened with extinction, mostly due to loss of native grounds and climate change. Our ambition is to use Achillea as a vehicle for environmental change by leveraging precious local resources that support and restore biodiversity.
We use yarrow in all our products due to its extraordinary properties (anti inflammatory, antimicrobial, moisturising, soothing, purifying and anti-aging) – it’s like a magic wand in the ingredients’ world. It is also a local Romanian plant, found in abundance that attracts hundreds of pollinators and butterflies and it’s also an amazing benefactor for increasing soils’ nutrients and acting as a fertiliser for trees. Its Romanian nickname is the mouse’s tail due to its resemblance to the little rodent’s back end.

The Science

Science = Numerous studies and specialised books have empirically proved that exercise training causes adaptations in the skin blood flow response as well as in the cutaneous microvascular activity. Working out increases blood circulation which brings new nutrients and oxygen to the cells which improves cellular turnover, collagen production and the delivery of active ingredients. Whilst you’re being active, your skin is also working hard as the tiny arteries on the face open up allowing more blood to reach the skin’s surface and deliver nutrients which help fibroblasts (the collagen producing cells) work more efficiently. Pores are also open and as long as they are clean and unclogged, they are in the most receptive state outside your induced pore opening facial. There is no other time when the skin finds itself in such a profound circumstance and we want to leverage it. We are the first and only ones to do it. 

Packaging

Our packaging boxes are made in the UK from recycled cardboard that is also recyclable, biodegradable and supports a family run business that plants trees for each order received. 

Our mailing packages are also made of 100% recycled and recyclable cardboard that is biodegradable too.
Our bottles are made of 100% rPET which is lightweight, making it the perfect circular alternative to glass or plastic bottles or any other materials that require a continuous source of virgin materials. We are one of  the first brands in the industry to utilise 100% recycled plastic in their packaging, which puts us at the forefront of technology, but also in the league for fueling our brand purpose with strong environmental actions that have impact and make a difference.
The caps are the only component that is made of plastic, however it is fully recyclable and we are actively looking for alternative solutions. If you have any ideas please drop us a line.
Our labels are also made locally from 100% post consumer waste and are biodegradable, vegan and recyclable.
Our norm defying pouch that attaches and holds the hero spray to any size and shape water bottle is probably the most wonderful packing solution – made of Fruitleather™ – it’s an industry first that sees fruit waste as a precious starting material, eco-friendly, animal friendly, super cool and practical.
Every year humanity throws away 1.3 billions of food and 45% of the fruit produced for consumption ends up discarded. 10% of all greenhouse gases in developed markets is generated by food that doesn’t get eaten. We want to change this, hence we’re acting towards the reduction of this waste, which is also avoiding usage of new virgin materials and also helps saving animals. We are utilising leftover fruits for a durable and stylish leather-like material that avoids sending animals to slaughterhouses and fruits to rotting landfills.”
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